Good Juju Rebrand, 2026
Creative Direction & Production, Styling, Casting
Photography: Iulia Agnew
Talent: ???
Good Juju
2023 - 2026
Founded in 2020 by Lisa Karandat and Alexa Monahan, Good Juju was born from a love of self-care and belief that you should feel good about the things you bring into your home. Operating with the mantra of ‘good for you, good for the planet’ Good Juju’s intentionally formulated products aim to make everyday moments a little more meaningful.
I led the brand’s creative and content direction across digital, transforming product education into conversion-driven storytelling.
I co-led Good Juju’s rebrand, contributing to web design and visual assets to ensure a cohesive, high-performing ecosystem. Adjacently, I built and executed a high-volume content system across social and paid media, producing 100+ ad creatives while managing community and influencer relations.
Role: Social Media Management, Creative Direction, Content Creation, Paid Media Creative Strategy, Community & Influencer Relations, Graphic Design
Photography: Iulia Agnew, Walker Jordan
Client: hellogoodjuju.com
Brand Identity
After five years of consistent growth, Good Juju recognized an opportunity to evolve with a refreshed visual identity and clarified brand expression. I co-led the evolution of the brand’s visual identity, translating its positioning into a cohesive system across digital touch points.
From art directing the campaign shoot to developing scalable social templates and web assets, I ensured the brand felt consistent, elevated, and adaptable across every surface.
Art creative direction, production & styling
Social design system designed for daily use
Webpage assets, video editing
Social design system
Product Launch
In 2026, Good Juju expanded their hair care product category with the Hair Elixir; a scalp-treatment serum that reinforces the brand's position as a clean beauty leader. The launch solidifies Good Juju's evolution from a shampoo and conditioner bar brand into a comprehensive, efficacy-driven hair wellness system.
Webpage asset design, AI photography and videography
Content Creation & Social Media Managment
Developed and executed a cohesive brand narrative across social while building and nurturing partnerships with wellness-aligned creators. This included strategy-driven content planning, real-time community management, campaign ideation, and direct influencer outreach to amplify brand reach within the clean beauty space.
more coming soon…
